Trademark - The Basic

A trademark broadly speaking is a word or a symbol to distinguish or identify the source of goods or services that are being offered. A trademark can be renewed indefinitely. Trademarks have been used for decades in the well known marketing tool known as “branding”. Trademarks are also used in some cases to protect valuable domain names particularly for companies whose businesses are web based or which operate exclusively through web based commerce.

• TYPES OF TRADEMARKS
• TRADEMARK REQUIREMENTS
• INHERENTLY STRONG MARKS
• RIGHTS OBTAINED THROUGH USE AND OBTAINED THROUGH REGISTRATION
• THE APPLICATION PROCESS
• USE OF THE TRADEMARK